"Surfer dude stuns physicists with theory of everything."
Of course the "surfer dude" is also a physicist himself, with a degree and everything, but "Physicist without a steady university position stuns other physicists with theory of everything" doesn't sound quite as cool. I mean, I probably wouldn't have clicked on it.
This makes me want to surf.
Who am I kidding, it just makes me want to go somewhere where the water is clear blue-green and warm as a bath.